Job Title: Partner Marketing Manager – Growth & Training (Digital Capabilities Channel)
Department: Partner Marketing
Location: Remote / Global
Reports To: Head of Marketing
Responsibilities
● Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.
● Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.
● Plan and manage marketing efforts tied to certification product launches through ATPs.
● Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.
● Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.
● Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.
● Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.
● Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.
Basic Qualifications
● 6+ years of experience in marketing roles (excluding internships)
● Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution
● Experience using data and metrics to evaluate performance and inform optimization
● Experience in partner/channel marketing and go-to-market strategy development
Preferred Qualifications
● Proven ability to use customer research and performance data to shape campaigns and improve partner success
● Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)
● Background in B2B/B2C technology marketing, certification or training services, or SaaS products
● Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams
