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Company Overview

About the Role

What’s in It for You (Leadership Role)

• Own & Execute Enterprise ABM Strategy: Build targeted, data-driven programs that engage high-value accounts and influence buying committees.
• Leverage AI & Intent Intelligence: Utilize platforms like 6sense, Bombora, Demand base to predict buying stages and deliver hyper-personalized outreach.
• Cross-Functional Leadership: Collaborate with Sales, SDRs, Customer Success, and Product to align ABM with organizational revenue goals.
• Best-in-Class ABM Tech Stack: Hands-on exposure with Marketo, Terminus, Drift, and CRM integrations to orchestrate seamless buyer journeys.
• Multi-Channel Engagement: Lead campaigns across LinkedIn ads, executive roundtables, events, direct mail, and programmatic tactics.
• Data-Driven Marketing Excellence: Drive decisions using insights from Tableau, Power BI, Excel, and real-time engagement metrics.
• Career Growth & Strategic Influence: Shape the global ABM roadmap, lead high-impact initiatives, and build scalable ABM models for multiple markets.

What You Will Do

• Lead the end-to-end strategy and execution of ABM programs targeting enterprise and high-value accounts.
• Build account segmentation, tiering, and personalized engagement strategies using intent and behavioral data.
• Develop integrated, multi-channel ABM campaigns across ads, email, events, content, direct mail, and conversational marketing.
• Partner with Sales, SDR, and Customer Success teams to ensure tight alignment on ICP, account prioritization, and revenue targets.
• Implement and manage ABM platforms such as 6sense, Bombora, Demand base, Terminus, and conversational tools like Drift.
• Drive seamless orchestration across marketing automation platforms (Marketo) and CRM systems (Dynamics/HubSpot).
• Evaluate ABM performance, including pipeline contribution, engagement heat maps, deal velocity, and ROI.
• Build dashboards and provide leadership-level insights using analytics tools such as Tableau, Power BI, and CRM reports.
• Create playbooks, frameworks, and best practices to scale ABM initiatives across global regions.
• Manage budgets, vendor relationships, reporting cadences, and cross-functional communication.

What We Are Looking For

Functional Skills & Expertise

• Deep expertise in Account-Based Marketing, demand generation, and enterprise-level marketing strategy.
• Strong understanding of intent data, predictive modeling, and multi-channel ABM orchestration.
• Hands-on experience with ABM platforms such as 6sense, Demand base, Bombora, Terminus, and marketing automation tools.
• Advanced proficiency in CRM tools like Microsoft Dynamics, HubSpot, and reporting tools like Tableau or Power BI.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Exceptional project management and ability to execute in a fast-paced, data-driven environment.

Education & Experience

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 10+ years of experience in ABM or enterprise marketing, including 3–5 years in a leadership role.
• Proven track record of running large-scale ABM initiatives with measurable revenue impact.

Why Join NetCom Learning?

• Opportunity to work with industry-leading experts and cutting-edge ABM and AI-driven marketing tools.
• Collaborative, innovation-first culture shaped by continuous learning.
• Leadership role with strategic influence across global markets.
• Accelerated career growth, professional development, and the chance to create a high-impact ABM ecosystem.