Role Overview
We are seeking a result-oriented Vendor Marketing Manager to lead NetCom Learning’s strategic growth initiatives across the Microsoft, Cisco, AWS, and Google Cloud partner ecosystems.
This role requires a minimum of 3–5 years of experience across vendor management, B2B demand generation, GTM strategy execution, and stakeholder leadership.
The Manager will own end-to-end vendor-aligned initiatives, drive demand generation strategy, lead cross-functional campaign execution, and mentor junior team members.
The ideal candidate should be data-driven, strategic, and able to translate vendor partnerships into measurable revenue impact.
Key Responsibilities
1. Demand Generation & GTM Strategy (Ownership-Based)
- Design and lead digital + offline campaigns (paid & organic) to drive pipeline growth.
- Strategize ICP-based targeting and campaign positioning.
- Optimize campaigns using performance analytics (CPL, ROAS, conversion %).
- Introduce innovative demand-generation channels (webinars, co-marketing, virtual/in-person events).
- Own GTM planning and internal execution roadmap for vendor-aligned initiatives.
2. Internal Vendor Strategy & Cross-Functional Decision-Making
- Lead internal alignment with Sales, Marketing, Product, Finance & Alliances teams.
- Drive strategy approvals and feasibility discussions for vendor-led initiatives.
- Coordinate internal preparation for vendor interactions, meetings, and performance reviews.
- Manage internal escalations and ensure smooth execution of vendor-backed campaigns.
- Act as the internal owner for vendor initiatives.
3. Team Leadership & Collaboration
- Mentor Vendor Marketing Executives and ensure high-quality execution.
- Provide strategic direction on campaign planning and vendor-aligned programs.
- Lead cross-functional collaboration to deliver campaign and revenue objectives.
4. Sales Enablement & Pipeline Support
- Align demand-generation programs with sales targets.
- Collaborate with Inside Sales & BDR teams to improve lead-to-opportunity conversion.
- Support the sales cycle with industry insights and solution-specific positioning.
5. Market Intelligence & Strategic Insights
- Track vendor ecosystem developments and competitor GTM strategies.
- Identify new partnership or market expansion opportunities.
- Contribute strategic intelligence to leadership-level decision-making.
6. Reporting, Analytics & Performance Review
- Own dashboard management and CRM insights for performance tracking.
- Present ROI-oriented performance reports and strategic recommendations to leadership.
- Leverage pipeline analytics and trend data to optimize future investments.
Required Skills & Experience
- 3–5+ years of experience in vendor partnerships, B2B marketing, demand generation, or GTM strategy.
- Proven ability to lead cross-functional teams and drive internal alignment.
- Strong analytical skills with experience using CRM, lead generation tools, and reporting dashboards.
- Knowledge of cloud technologies and vendor ecosystems (Microsoft, AWS, Cisco, GCP) preferred.
- Excellent communication, stakeholder management, and decision-making capabilities.
- Preferred Tools: CRM (Microsoft Dynamics, LinkedIn Sales Navigator, Zoominfo, Lusha, marketing automation tools, and Excel/Google Sheets.
Why Join Netcom Learning?
- Work with leading technology vendors and cutting-edge solutions.
- Learn strategic vendor management and business development from industry experts.
- Exposure to demand generation, GTM strategy, and market research.
- Collaborative and inclusive work culture.
- Opportunities for career growth and professional development.
