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Job Title: Brand marketing Lead(Training& Certification)
Location:
Remote/Hybrid
Shift / Working Hours:
US Shift (3PM-12AM),
Employment Type:
(Full-time )

Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era

About the Role

The Brand Lead – AI CERTS is accountable for building, protecting, and scaling the AI CERTS brand globally across training, certification, and accreditation offerings. This role owns brand strategy, narrative, positioning, and perception, ensuring AI CERTS is recognized as the most credible, outcome-driven authority in AI skills and certification.
This leader will operate at the intersection of education, workforce transformation, and AI innovation, translating technical rigor into aspirational and career-relevant brand value.

What’s in It for You ( Only for leadership roles)
  • Growth in certification demand and enrollment
  • Improved brand trust and recognition among learners and employers
  • Partner adoption and advocacy
  • Successful global launches of new certification programs

What you will do:

1. Brand Strategy & Positioning
    1. Define and continuously refine AI CERTS’ global brand architecture across: Individual certifications
    2. Role-based learning paths
    3. Enterprise training programs
    4. Academic and government partnerships

    6. Establish clear differentiation against universities, edtech platforms, and vendor-led certifications.
    7. Own brand promise, tone of voice, and messaging frameworks across regions and learner segments.
    8. Ensure certifications signal career value, industry relevance, and credibility, not just course completion.

2. Go-to-Market & Portfolio Branding
  • Lead branding for new certification launches, renewals, and curriculum expansions.
  • Partner with product, curriculum, and accreditation teams to translate learning outcomes into market-ready narratives.
  • Develop naming, packaging, and positioning strategies for certification tiers and tracks.
  • Drive consistency across certificates, digital badges, transcripts, and verification platforms.

3. Learner & Partner Experience
  • Shape brand perception across the full learner lifecycle: discovery, enrollment, learning, certification, and alumni.
  • Own brand standards for training partners, authorized centers, and resellers.
  • Enable partners with clear brand guidelines, messaging toolkits, and campaign frameworks.
  • Ensure AI CERTS brand experience signals trust, rigor, and global recognition.

4. Content, Thought Leadership & Credibility

    1. Own brand-led content strategy focused on: Skills relevance
    2. Career outcomes
    3. Industry demand
    4. Employer recognition

    6. Oversee case studies, success stories, certification impact reports, and employer endorsements.
    7. Position AI CERTS leadership and faculty as credible voices in AI education and workforce readiness.

5. Measurement & Governance
  • Define and track brand health metrics: awareness, trust, consideration, learner intent, and partner advocacy.
  • Establish brand governance frameworks to ensure consistency across geographies and teams.
  • Use market research, learner insights, and competitive intelligence to evolve positioning.

Decision Rights & Ownership
  • Final authority on AI CERTS brand positioning and messaging.
  • Approval of all external brand narratives related to training and certification.
  • Strategic input into certification roadmap based on market perception and demand signals.

What we are looking for:

  • 8–12 years of experience in brand leadership within education, edtech, certification bodies, or skills platforms.
  • Deep understanding of credential value, learner motivation, and career-driven education.
  • Experience scaling global education brands across multiple regions.
  • Ability to balance academic credibility with commercial growth objectives.
  • Strong executive communication and cross-functional leadership skills.

Education & Experience
    • Certification for Digital marketing
    • 8+ years experience required
Why join Netcom learning?
    • Opportunity to work with industry-leading experts and cutting-edge technologies.
    • Collaborative and inclusive work culture.
    • Ongoing professional development and growth opportunities.

If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.


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