Job Title: Vendor Marketing Manager
Location: Hyderabad & Kolkata | Work From Office (WFO)
Shift/Working Hours: US Shift | 3PM-12AM
Employment Type: Full-time | New Position
Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.
About the Role
- We are seeking a result-oriented Vendor Marketing Manager to drive NetCom Learning’s strategic growth across key technology partner ecosystems, including Microsoft, Cisco, AWS, and Google Cloud.
- This role owns end-to-end vendor-aligned demand generation and GTM initiatives, translating partnerships into measurable pipeline and revenue impact.
- Success in this role means driving high-performing campaigns, leading cross-functional execution, and delivering data-backed insights to leadership while mentoring a growing vendor marketing team.
- What’s in It for You (Leadership Role)
- Ownership of high-impact vendor GTM and demand-generation initiatives with global technology leaders
- Direct exposure to leadership-level decision-making and strategic planning
- Opportunity to shape scalable marketing frameworks and mentor emerging talent
- Strong visibility and career growth within a fast-evolving, AI-driven learning ecosystem
What You Will Do:
- Design and lead digital and offline demand-generation campaigns to drive qualified pipeline growth
- Own and execute vendor-aligned GTM strategies and internal execution roadmaps
- Develop ICP-based targeting, messaging, and campaign positioning strategies
- Optimize campaign performance using analytics such as CPL, ROAS, and conversion metrics
- Introduce innovative demand channels including webinars, co-marketing programs, and virtual/in-person events
- Lead cross-functional alignment with Sales, Product, Finance, Marketing, and Alliances teams
- Act as the internal owner for vendor initiatives, escalations, and performance reviews
- Mentor and guide Vendor Marketing Executives to ensure high-quality execution
- Align demand programs with sales targets to improve lead-to-opportunity conversion
- Support sales enablement with industry insights and solution-level positioning
- Track and analyze vendor ecosystem trends, competitors, and market opportunities
- Own dashboards, CRM insights, and ROI-driven performance reporting for leadership
What We Are Looking For:
Functional Skills
- Vendor partnership management & ecosystem marketing
- B2B demand generation & GTM strategy execution
- Cross-functional stakeholder leadership
- Campaign analytics, reporting, and ROI optimization
- Sales enablement & pipeline acceleration
- Market intelligence and competitive analysis
Education & Experience
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
- 3–5+ years of experience in vendor marketing, B2B demand generation, GTM strategy, or partner ecosystems
- Experience working with cloud or technology vendors (Microsoft, AWS, Cisco, GCP preferred)
Why Join NetCom Learning?
- Opportunity to work with industry-leading experts and global technology vendors
- Exposure to cutting-edge learning, cloud, and AI-driven solutions
- Collaborative, inclusive, and high-growth work culture
- Ongoing professional development and leadership growth opportunities
