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Job Title : Digital Marketing Specialist- AEO & GEO optimization
Location: Hyderabad | Work From Office (WFO)
Shift/Working Hours: US Shift | 3 PM-12 AM
Employment Type: Full-time

Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, e-Learning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

Key Responsibilities

Who you are:

  • 4+ years of experience in SEO
  • Demonstrated experience of managing SEO & SMO for both product and content pages, involving Organic visits per month
  • A proven track record in successfully designing and delivery of SEO plans and strategies in fast paced businesses
  • Proven success in increasing organic traffic and conversions.
  • Solid comprehension of search engine ranking factors, algorithms, site architectures and strategies
  • Expert in tools like Google Search Console, Ahrefs, SEMrush, Tableau, and many more

Strategy & Growth Planning

  • Develop and execute enterprise-level SEO & SMO strategies aligned with NetCom Learning’s business, training, and revenue goals.
  • Identify organic growth opportunities through competitor analysis, market trends, search demand, and audience insights.
  • Drive measurable SEO & SMO outcomes focused on traffic growth, lead generation, engagement, and pipeline contribution.
  • Support vendor-focused GTM initiatives with SEO-driven content and visibility strategies.
  • Keep up to date with latest SEO trends, Google algorithm updates with a purpose of gathering new skills that provide a competitive edge over the competition
  • Coordinate with product team for any website redesign initiatives or new product launches
  • Create strategies and formulate new avenues to drive organic traffic and revenue growth while ensuring these strategies are in line with the business's overall goals and objectives

Technical SEO

  • Conduct comprehensive technical SEO audits covering crawlability, indexing, Core Web Vitals, structured data, site architecture, and mobile optimization.
  • Collaborate with development and product teams to resolve technical SEO issues and improve overall website performance.
  • Optimize large-scale website architecture, internal linking, and canonicalization to improve search visibility and scalability.
  • Monitor and improve website health using tools like Google Search Console, Screaming Frog, Ahrefs, Semrush and GA4.

On-Page SEO & Content Optimization

  • Lead optimization of landing pages, certification pages, vendor pages, blogs, and training program pages.
  • Implement best practices for metadata, schema markup, semantic SEO, content hierarchy, and internal linking.
  • Work closely with product marketing teams to build topical authority across different product categories.
  • Ensure SEO alignment with UX, conversion rate optimization (CRO), and content engagement strategies.

Off-Page SEO & Brand Authority

  • Lead scalable and ethical off-page SEO initiatives including digital PR, outreach campaigns, backlinks, and brand mentions.
  • Build domain authority through partnerships, community engagement, and content amplification channels.
  • Support brand visibility initiatives across platforms such as Reddit, Quora, Medium, Dev.to, and vendor ecosystems.

Analytics, Reporting & Performance Insights

  • Build and manage SEO dashboards and reporting frameworks using GA4, Google Search Console, Looker Studio, and SEO tools.
  • Track keyword rankings, organic traffic, lead performance, and conversion metrics across vendors and business units.
  • Deliver actionable insights and executive-level reporting to leadership and stakeholders.
  • Measure SEO & SMO ROI and continuously optimize strategies based on performance trends and business impact.

Leadership & Cross-Functional Collaboration


  • Collaborate with content, design, development, and operations teams to execute integrated growth initiatives.
  • Drive process improvements and automation initiatives using AI and SEO tools to enhance team productivity and reporting efficiency.
  • Partner with sales, client success, and business development teams to support revenue growth through organic search initiatives.
  • Contribute to thought leadership through blogs, webinars, vendor collaborations, and industry-focused content initiatives.

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