Company Overview:
NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.
About the Role:
The Marketing Operations Specialist will optimize marketing processes, manage technologies, and analyze data to drive strategic decisions.
Key Responsibilities:
- Oversee the configuration, maintenance, and optimization of marketing automation platforms like Marketo.
- Collaborate with the marketing team to implement and manage marketing campaigns across various channels.
- Monitor and analyze marketing performance metrics to generate insights and recommendations for improving campaign effectiveness.
- Ensure efficient lead capture, nurturing, and scoring processes, and facilitate smooth handoffs to the sales team.
- Identify opportunities to streamline marketing operations, improve workflows, and enhance productivity.
- Manage the marketing technology stack, including CRM systems, email marketing platforms, and analytics tools.
- Assist in monitoring and managing the marketing budget, ensuring cost-effective allocation of resources.
- Ensure all marketing activities comply with relevant data protection regulations.
Requirements:
- Bachelor's degree in marketing, Business, or a related field.
- 3 -4 years of experience in marketing operations or a similar role.
- Proficiency in marketing automation platforms like HubSpot, Marketo, CRM systems like Salesforce, and analytics tools like Google Analytics.
- Must have experience with 6sense for predictive analytics and account engagement, and Drift for conversational marketing and chatbots.
- Strong ability to analyze data, interpret metrics, and generate actionable insights.
- Keen attention to detail and commitment to accuracy.
- Excellent verbal and written communication skills.
- Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
- Ability to identify problems and develop solutions to optimize marketing processes.
- Ability to thrive in a fast-paced and dynamic work environment.
Why Join NetCom Learning:
- Opportunity to work with industry-leading experts and cutting-edge technologies.
- Collaborative and inclusive work culture.
- Ongoing professional development and growth opportunities.
If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.
